Information and Media Permanent Secretary Kennedy KalungaInformation and Media Permanent Secretary Kennedy Kalunga
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Information and Media Permanent Secretary Kennedy Kalunga has encouraged public media houses to be professional if they are to regain the confidence and trust of the public.

Mr. Kalunga says this is important because of the crucial role the public media play in keeping the public informed about many issues affecting the country.

He says the public media are key in the dissemination of information on the many policies, programmes and projects that Government is implementing to better the lives of citizens.

Mr. Kalunga said it is the expectation of his Ministry that the public media will lead the way in ensuring that their journalists strictly exhibit high levels professionalism and adherence to the professional code of ethics.

He said this during a meeting with the management team of Zambia Daily Mail and Times of Zambia.

Mr. Kalunga said there is need for all public media institutions to use their platforms to foster continued peace and unity among citizens in the country.

He said this is the only way that the country under the ‘new dawn’ administration can fulfil its dream of making Zambia a better place for all.

“So much is expected of you and so use your privileged position as public media organisations to disseminate information that will foster peace and unity among citizens,” Mr. Kalunga said.

And Mr. Kalunga has called upon Times of Zambia and Zambia Daily Mail to contribute to the fight against COVID-19 by heightening their public sensitisation efforts.

He said the country, like many others, has been invaded by the new variant of COVID-19, Omicron, but that many people are not aware about the new variant.

“People will not know about the seriousness of COVID-19 if you the public media are silent about it. You need to double your efforts in passing sensitisation messages to the public who are in dare need of information about the disease,” said Mr. Kalunga.

Zambia Daily Mail/Times Printpak Managing Director Nebert Mbewe said his institutions will continue to be professional and massively contribute to the fight against COVID-19 through public sensitisation.

Mr. Mbewe also said the Zambia Daily Mail has an Editorial Policy that guides journalists and that any breach of the policy is treated serious and offenders are sanctioned.

And Mr. Mbewe has assured the Permanent Secretary that despite the company experiencing financial challenges, it is this year expected to make a profit, compared to the previous year.

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