
MUSICIAN Jay Rox says he is Keen to promote Zambian music globally with his forthcoming album ‘Enigma’ set for release on Saturday 1st January, 2022.
Speaking at a press briefing held at Lusaka’s Elementos Hotel on Wednesday morning, the ‘Joanna’ hitmaker and founder of Headphone Music record label said he has worked very hard to put together an album that will help promote Zambian music globally.
He said the 21-track album, is a well-thought combination of varied sounds that all relate to Zambia. In trying to seek the greater side of the global market, Jay Rox said he went to different countries to promote his brand and seek new partnerships.
“We partnered with Boomplay to make sure the project is nicely positioned,” he said.
” It’s gonna be the first Zambian project to be positioned for Africa, especially for Southern Africa.”
On the album, Jay Rox has collaborated with artistes from Tanzania, Kenya, Zimbabwe and Zambia. He has also established links in these countries to promote his brand and music.
He said ‘Enigma’ is one album that will express who he really is as most people who think they know him, don’t really know him.
The album drops on January 1st.