WITH the cost of running football skyrocketing every season, Super Division side Power Dynamos have secured a sponsorship deal of K120, 000 from the Keg and Coppersmith Bar and Restaurants.
The deal was signed in Kitwe on Friday evening with club chairman Alpha Mwale hoping that this will motivate the players following a slow start to the season.
“We are at a time when football getting more organized and technical it is not a cheap undertaking. Football has become an expensive business but very lucrative,” Mwale said.
Mwale said the club has been surviving on the sponsorship from main sponsors Copperbelt Energy Corporation (CEC) who pump in US$1.3 million every year.
“Over the years, Power Dynamos has been sponsored by CEC which is a listed company in the energy sector, the company has been giving Power Dynamos US$1.3 million every year that is not an easy undertaking.
“The costs for running a club are becoming high, players are becoming expensive, and stadiums need to be maintained so there is a need for us to tap into various types of revenues.
It is gratifying to note that Keg and Coppersmith have come in to help the club to a tune of K120, 000 per year, we are looking forward to a long-term relationship with the Keg.” Mwale said.
The deal will among other things see the Keg being advertised at Arthur Davies Stadium while the restaurant will sell Power replicas and match tickets.
Meanwhile, Keg representative Peter Banda said the restaurant is delighted to partner with a household name like Power Dynamos.
“It was very easy to arrive at Power because it is a big club, this deal will run for one year, and is subject to be renewed based on the performance in the first term,” Banda said